Opening day on Aleksanterinkatu!

On Saturday, November 8th, we made history as we finally opened the doors to our very first ICIW store, located in the heart of Helsinki — and it turned into a day we will never forget. Even before the opening, the line stretched down the street. To elevate the atmosphere, we offered a live DJ and ICIW coffee. Goodie bags were also handed out to the first 100 customers.

We want to extend a big thank you to everyone who visited us, waited patiently in line, and filled the store with positive energy. You made the opening of our first store a success and a truly memorable event!